Let's Keep the Pressure on Burger King!

Just wanted to post an update that I received from The Campaign for a Commercial Free Childhood regarding the Burger King/Sponge Bob Squarepants kids meal commercial:

"Our campaign to get the infamous SpongeBob SquareButts commercial off the air is gaining momentum. More than 7,000 of you have told Nickelodeon and Burger King that SpongeBob and sexualization don't mix and our campaign has been featured in newspapers, blogs, and on television -- including this morning's Today Show.

We've already cast an important spotlight on this reprehensible ad and the depths that marketers will sink to in order to interest children in their brands. Advertisers will now understand that they risk a significant backlash from parents if they include sexualization in their child-directed marketing. Burger King and Nickelodeon are clearly on the defensive, and are now disingenuously claiming the ad - which is for Kids Meals and features perhaps the most popular children's television character - was aimed at adults.

But the ad continues to run and, according to reports, aired this week on American Idol, a top-rated show for children under twelve. So let's keep the pressure on. Please let others know about our campaign by using this tell-a-friend page or by writing directly to friends and family and urging them to visit http://salsa.democracyinaction.org/o/621/t/6725/campaign.jsp?campaign_KEY=27008. And please, keep spreading the word on blogs, social networking sites, and Twitter."